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Potato chips country of origin perceptions of Lebanese consumers - by Sarkis Artoun Benlian
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| dc.contributor.author | Benlian, Sarkis Artoun |
| dc.date.accessioned | 2012-06-13T07:10:15Z |
| dc.date.available | 2012-06-13T07:10:15Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7334 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S.Olayan School of Business, 2006. |
| dc.description.abstract | This paper studies the effects of country of origin perceptions of Lebanese cons umers while purchasing salty chips products. Differences in the product evaluati on between various demographic groups and possible changes in the purchase inte nt of chips |
| dc.format.extent | xiii, 115 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001333 AUBNO |
| dc.subject.lcsh | Potato chips |
| dc.subject.lcsh | Consumers' preferences -- Lebanon |
| dc.subject.lcsh | Purchasing -- Lebanon |
| dc.title | Potato chips country of origin perceptions of Lebanese consumers - by Sarkis Artoun Benlian |
| dc.type | Student Project |
| dc.contributor.department | School of Business |
| dc.contributor.faculty | Suliman S. Olayan School of Business |
| dc.contributor.institution | American University of Beirut |
