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| dc.contributor.author | Yazbeck, Maya Naim |
| dc.date.accessioned | 2012-06-13T07:10:38Z |
| dc.date.available | 2012-06-13T07:10:38Z |
| dc.date.issued | 2007 |
| dc.identifier.uri | http://hdl.handle.net/10938/7426 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2007. |
| dc.description | Bibliography : leaves 108-109. |
| dc.description.abstract | Private Labels are defined as products marketed by retailers. Private Labels can be called store brands when they actually adopt the name of the store itself in some way. Private Labels are usually cheaper than national brands and tend to o ffer higher pr |
| dc.format.extent | xiii, 109 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001422 AUBNO |
| dc.subject.lcsh | House brands -- Lebanon |
| dc.subject.lcsh | Consumers' preferences -- Lebanon |
| dc.subject.lcsh | Shopping -- Lebanon -- Psychological aspects |
| dc.title | Private labels vs. national brands in Lebanon - by Maya Naim Yazbeck |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
