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Think pink, cash green tapping into the world's largest - and most lucrative - market segment an empirical investigation in the Lebanese market - by Nour Bassam Bizri
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| dc.contributor.author | Bizri, Nour Bassam |
| dc.date.accessioned | 2012-06-13T07:11:21Z |
| dc.date.available | 2012-06-13T07:11:21Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7679 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. |
| dc.description | Bibliography : leaves 125-127. |
| dc.description.abstract | This paper presents an insight to the shifting consumer behavior of women and it s impact on marketing considerations. A review of literature is presented to ide ntify the prominent trends in marketing to women and success stories of companie s that pione |
| dc.format.extent | xii, 127 leaves : ill. (some col.) 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001495 AUBNO |
| dc.subject.lcsh | Consumer behavior -- Lebanon |
| dc.subject.lcsh | Market segmentation -- Lebanon |
| dc.title | Think pink, cash green tapping into the world's largest - and most lucrative - market segment an empirical investigation in the Lebanese market - by Nour Bassam Bizri |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
