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Atmospheric effects on shopping behaviour an investigation of the effect of odor intensity on consumer evaluations, behaviour, quality inferences, and store image- the case of Maatouk coffee roastery - by Yusra Nawwaf Kanj
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| dc.contributor.author | Kanj, Yusra Nawwaf |
| dc.date.accessioned | 2012-06-13T07:12:36Z |
| dc.date.available | 2012-06-13T07:12:36Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7702 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Imad Baalbaki, Lecturer, Suliman S. Olayan School of Business--Second Reader : Ms. Annelie Moukkaddem, Instructor , Suliman S. Olayan School o |
| dc.description | Bibliography : leaves 94-95. |
| dc.description.abstract | Retailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many stimuli such as music, lighting, and colour. In fact, servicescape cues elicit internal cognit |
| dc.format.extent | xi, 95 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001507 AUBNO |
| dc.subject.lcsh | Shopping -- Psychological aspects |
| dc.subject.lcsh | Smell |
| dc.subject.lcsh | Consumer behavior |
| dc.subject.lcsh | Coffee |
| dc.subject.lcsh | Stores, Retail |
| dc.title | Atmospheric effects on shopping behaviour an investigation of the effect of odor intensity on consumer evaluations, behaviour, quality inferences, and store image- the case of Maatouk coffee roastery - by Yusra Nawwaf Kanj |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
