The Secretary of State in the United Kingdom has once said that The most succes sful economies and societies in the twenty-first century will be creative ones . In fact, economies worldwide are developing towards knowledge and cultural econ omies in the
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Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Youssef Sidani, Assistant Professor, Suliman S. Olay
