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Brand communication strategies in emerging markets how the Lebanese consumers perceive the Nescafe brand - by Corinne Joseph Abi Nader
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| dc.contributor.author | Abi Nader, Corinne Joseph |
| dc.date.accessioned | 2012-06-13T07:14:26Z |
| dc.date.available | 2012-06-13T07:14:26Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7836 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Mohamad-Jamal Zeidan, Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Halluk Koksal, Assistant Professo |
| dc.description | Bibliography : leaves 82-87. |
| dc.description.abstract | At the outset of the research process, the study was initialized by the curiosit y to find evidence on the extent to which a global company actually does standar dize its marketing strategies and the degree of its success in doing so. Critica l questions |
| dc.format.extent | x, 87 leaves : col. ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001485 AUBNO |
| dc.subject.lcsh | Brand name products -- Lebanon -- Marketing |
| dc.subject.lcsh | Brand choice -- Lebanon |
| dc.subject.lcsh | Marketing -- Management |
| dc.subject.lcsh | Consumer behavior -- Lebanon |
| dc.title | Brand communication strategies in emerging markets how the Lebanese consumers perceive the Nescafe brand - by Corinne Joseph Abi Nader |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
