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The impact of brand personality on consumer evaluations of goods and services - by Randa Jihad Saleh
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| dc.contributor.author | Saleh, Randa Jihad |
| dc.date.accessioned | 2012-06-13T07:35:10Z |
| dc.date.available | 2012-06-13T07:35:10Z |
| dc.date.issued | 2010 |
| dc.identifier.uri | http://hdl.handle.net/10938/8561 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Imad Baalbaki, Visiting Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Mrs. Annelie Moukaddem, Instructor, Sulima |
| dc.description | Bibliography : leaves 131-133. |
| dc.description.abstract | This paper aims at empirically testing the impact a brand personality can have on consumer evaluations of goods and services. The good and service were characterized by low involvement and familiarity as such and based on the recommendations of previous |
| dc.format.extent | xi, 133 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001580 AUBNO |
| dc.subject.lcsh | Branding (Marketing) |
| dc.subject.lcsh | Brand name products |
| dc.subject.lcsh | Brand choice |
| dc.subject.lcsh | Consumers -- Attitudes |
| dc.subject.lcsh | Consumers' preferences |
| dc.title | The impact of brand personality on consumer evaluations of goods and services - by Randa Jihad Saleh |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
