Implementing a dashboard management system for Boecker® - new frontier tool for business intelligence -

Abstract

The necessity to have a Dashboard Management System at Boecker® arises from the incapability to answer intuitively business performance related questions. Therefore, the aim of this project is to transform available data into quickly readable and beautifully designed dashboards so that executive will have an empowering tool to value data and make better business decisions aligned with the strategy of Boecker®. The SAMAS framework (Shared Values, Activities, Mission, Analytics and Structure), which combines performance management with strategic performance to reach cognitive leadership, is our reference to analyze the company and cater a dashboard management system derived from Boecker® shared values and relevant to its needs. Boecker® understand the importance of data analytics, and this project is the first step towards having data-driven strategies. Based on one-on-one interviews with managers and focus groups with key users, metrics and KPIs were short-listed to build five dashboards for Boecker® key functional areas. These dashboards reflect all aspects of business activities and the company’s performance. They are functional and have as users the head of departments and country manager. Excel was used to execute low cost, dynamic, easy to use and quickly updated dashboards. Managers who experimented the prototypes voiced big interest in implementing the system and granted a buy-in to the project once they felt the efficiency of accessing data intuitively and quickly and the large amount of analysis that can be mined from the metrics used simultaneously. They mostly highlighted the following benefits: auditing data integrity, uncovering new business opportunities, identifying cost-cutting opportunities and recognize changing business environments. Some decision makers pointed the need to add more dashboards serving diverse purposes such as marketing, food safety, forecasting and strategic dashboards...