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The relative effect of a selection of variables on consumers' evaluations - by Haigan Hagop Tchilinguirian
Tchilinguirian, Haigan Hagop
(
1995
)
Celebrity-product congruence and endorser effectiveness
Rached, Milarka Mounir
(
1997
)
Consumer evaluations of brand extensions. - by Hana Mahmoud Bakhash
Bakhash, Hana Mahmoud
(
1996
)
An empirical investigation into the effects of country-of-manufacture, country-of-brand, and retailer's reputation on consumers' evaluations - by Bariah Khattab
Khattab, Bariah
(
1994
)
The salience of the country of origin on consumer's perceptions for consumer nondurable goods the case of the chocolate industry in Lebanon - by Vivian Emmanuel Shallop
Shallop, Vivian Emmanuel
(
1994
)
Perceived acceptance of Israeli products in the Lebanese market
Saghir, Nawal Samir
(
1997
)
Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh
Dahdaleh, Souhair Karim
(
1998
)
An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
Diab, Najib Lutfy
(
1995
)
The effect of background music on customers' shopping behavior. - by Emile Joseph Issa
Issa, Emile Joseph
(
1997
)
An understanding of consumers' response to direct selling and direct marketing practices in Lebanon - by Dourria Suhayl Mihyu
Mihyu, Dourria Suhayl
(
1995
)
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Author
Bakhash, Hana Mahmoud (1)
Dahdaleh, Souhair Karim (1)
Diab, Micheline Riad (1)
Diab, Najib Lutfy (1)
Issa, Emile Joseph (1)
Khattab, Bariah (1)
Mihyu, Dourria Suhayl (1)
Rached, Milarka Mounir (1)
Saghir, Nawal Samir (1)
Shallop, Vivian Emmanuel (1)
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Subject
Consumer behavior -- Lebanon (11)
Advertising -- Lebanon (2)
Marketing -- Lebanon (2)
Sales promotion -- Lebanon (2)
Brand name products -- Lebanon (1)
Chocolate industry -- Lebanon (1)
Consumer goods (1)
Consumers -- Research -- Lebanon (1)
Lebanon -- Economic conditions (1)
Music -- Psychological aspects (1)
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Date Issued
1995 (4)
1997 (3)
1994 (2)
1996 (1)
1998 (1)
Has File(s)
Yes (11)