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An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
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An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
Diab, Najib Lutfy
URI:
http://hdl.handle.net/10938/5019
Date:
1995
Description:
Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
Bibliography: leaves 83-84.
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