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An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab

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dc.contributor.author Diab, Najib Lutfy
dc.date.accessioned 2012-06-13T06:42:38Z
dc.date.available 2012-06-13T06:42:38Z
dc.date.issued 1995
dc.identifier.uri http://hdl.handle.net/10938/5019
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
dc.description Bibliography: leaves 83-84.
dc.format.extent xiii, 84 leaves cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000529 AUBNO
dc.subject.lcsh Advertising -- Lebanon
dc.subject.lcsh Sales promotion -- Lebanon
dc.subject.lcsh Consumer behavior -- Lebanon
dc.title An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
dc.title.alternative Promotion and consumer traits
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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