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Provocative appeals in advertising an ethical perspective. - by Dora Michel Kheir

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dc.contributor.author Kheir, Dora Michel
dc.date.accessioned 2012-06-13T06:44:12Z
dc.date.available 2012-06-13T06:44:12Z
dc.date.issued 1997
dc.identifier.uri http://hdl.handle.net/10938/5410
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1997.
dc.description Bibliography: leaves 113-115.
dc.format.extent x, 115 leaves : ill. cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000610 AUBNO
dc.subject.lcsh Advertising
dc.subject.lcsh Deceptive advertising
dc.subject.lcsh Business ethics
dc.title Provocative appeals in advertising an ethical perspective. - by Dora Michel Kheir
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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