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Understanding the effects of fear appeals in advertising - by Elvira Samir Hariz
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Understanding the effects of fear appeals in advertising - by Elvira Samir Hariz
Hariz, Elvira Samir
URI:
http://hdl.handle.net/10938/5505
Date:
1998
Description:
Project (M.B.A.)
Bibliography : leaves 107-108
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AUB Students' Theses, Dissertations, and Projects
[12620]
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