Understanding the effects of fear appeals in advertising - by Elvira Samir Hariz

Hariz, Elvira Samir

AUB ScholarWorks Home
→
Students Publications
→
AUB Students' Theses, Dissertations, and Projects
→
View Item

dc.contributor.author	Hariz, Elvira Samir
dc.date.accessioned	2012-06-13T06:44:43Z
dc.date.available	2012-06-13T06:44:43Z
dc.date.issued	1998
dc.identifier.uri	http://hdl.handle.net/10938/5505
dc.description	Project (M.B.A.)
dc.description	Bibliography : leaves 107-108
dc.format.extent	xi, 108 leaves : ill., tables
dc.language.iso	eng
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	Pj:000716 AUBNO
dc.subject.lcsh	Fear
dc.subject.lcsh	Advertising -- Psychological aspects -- Lebanon
dc.subject.lcsh	Advertising -- Lebanon
dc.subject.lcsh	Fear in children
dc.title	Understanding the effects of fear appeals in advertising - by Elvira Samir Hariz
dc.type	Project
dc.contributor.department	American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management

Files in this item

Name: pj-716.pdf

Size: 11.63Mb

Format: PDF

View/Open

This item appears in the following Collection(s)

AUB Students' Theses, Dissertations, and Projects [12709]

Show simple item record

Search AUB ScholarWorks

Browse

All of AUB ScholarWorks
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account

Copyright Statement

All materials included in the institutional repository are protected by copyright laws and are the property of their respective copyright holders. Materials may be used for non-commercial, educational, or research purposes only, and must be cited or attributed to the original source. Permission for any other use must be obtained from the copyright holder(s) directly. The American University of Beirut Libraries does not assume responsibility for any infringement of copyright laws that may occur as a result of the use of materials in the repository. If you believe that your copyright has been infringed upon in the repository, please contact the AUB Libraries immediately.

For further information, please contact us at scholarworks@aub.edu.lb