Advertising today, is an integral part of modem life and constitutes an important vehicle of social communication reaching deeply into the individual's most intimate and solemn concerns about personal identity, happiness, inter-family relations, sexual be
Description:
Thesis (M.A.) -- American University of Beirut. Department of Social and Behavioral Sciences, 1998;"Advisor: Dr. Nabil Dajani, Professor, Social and Behavioral Sciences--Member of Committee: Dr. Mohammed Faour, Associate Professor, Social and Behavioral S
