Advertising as communication content analysis of TV advertisements in Lebanon - by Nadah Shereen Ziad Ghandour

Ghandour, Nadah Shereen Ziad

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dc.contributor.author	Ghandour, Nadah Shereen Ziad
dc.date.accessioned	2012-06-13T06:44:48Z
dc.date.available	2012-06-13T06:44:48Z
dc.date.issued	1998
dc.identifier.uri	http://hdl.handle.net/10938/5515
dc.description	Thesis (M.A.) -- American University of Beirut. Department of Social and Behavioral Sciences, 1998;"Advisor: Dr. Nabil Dajani, Professor, Social and Behavioral Sciences--Member of Committee: Dr. Mohammed Faour, Associate Professor, Social and Behavioral S
dc.description	Bibliography: leaves 98-103
dc.description.abstract	Advertising today, is an integral part of modem life and constitutes an important vehicle of social communication reaching deeply into the individual's most intimate and solemn concerns about personal identity, happiness, inter-family relations, sexual be
dc.format.extent	ix, 103 leaves : ill., tables
dc.language.iso	eng
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	T:003850 AUBNO
dc.subject.lcsh	Communication -- Social aspects -- Lebanon
dc.subject.lcsh	Television broadcasting -- United States
dc.subject.lcsh	Television advertising -- United States
dc.subject.lcsh	Television advertising -- Lebanon
dc.subject.lcsh	Television -- Social aspects
dc.subject.lcsh	Advertising -- Social aspects -- United States
dc.subject.lcsh	Communication -- Social aspects -- United States
dc.subject.lcsh	Television broadcasting -- Lebanon
dc.subject.lcsh	Advertising -- Social aspects -- Lebanon
dc.title	Advertising as communication content analysis of TV advertisements in Lebanon - by Nadah Shereen Ziad Ghandour
dc.type	Thesis
dc.contributor.department	American University of Beirut. Faculty of Arts and Sciences. Department of Social and Behavioral Sciences

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