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Brand extension brands that have become generic - by Alain Albert Rolland
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Brand extension brands that have become generic - by Alain Albert Rolland
Rolland, Alain Albert
URI:
http://hdl.handle.net/10938/6279
Date:
2002
Description:
Project (M.B.A.)--School of Business, AUB, 2002.
Bibliography : leaves 50-54.
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AUB Students' Theses, Dissertations, and Projects
[12708]
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