Brand extension brands that have become generic - by Alain Albert Rolland

Rolland, Alain Albert

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dc.contributor.author	Rolland, Alain Albert
dc.date.accessioned	2012-06-13T07:05:51Z
dc.date.available	2012-06-13T07:05:51Z
dc.date.issued	2002
dc.identifier.uri	http://hdl.handle.net/10938/6279
dc.description	Project (M.B.A.)--School of Business, AUB, 2002.
dc.description	Bibliography : leaves 50-54.
dc.format.extent	ix, 54 leaves.
dc.language.iso	eng
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	Pj:001033 AUBNO
dc.subject.lcsh	Brand name products -- Lebanon
dc.subject.lcsh	Brand choice -- Lebanon
dc.title	Brand extension brands that have become generic - by Alain Albert Rolland
dc.type	Project
dc.contributor.department	American University of Beirut. School of Business

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