Customer Relationship Management (CRM) is a business strategy designed to increase customer retention and increasing profits by gathering information about customers and using it to personalize and add value to the service being offered. With CRM, the ent
Description:
Project (M.B.A.)--School of Business, AUB, 2003.;"First Reader: Dr. Nadia Shuayto, Assistant Professor, Business Second Reader : Dr. Yusuf Sidani, Assistant Professor, Business."
