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Customer relationship management (CRM) : application in higher education - by Fady Michel Hocheimy.
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| dc.contributor.author | Hocheimy, Fady Michel. |
| dc.date.accessioned | 2012-06-13T07:07:12Z |
| dc.date.available | 2012-06-13T07:07:12Z |
| dc.date.issued | 2003 |
| dc.identifier.uri | http://hdl.handle.net/10938/6495 |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2003.;"First Reader: Dr. Nadia Shuayto, Assistant Professor, Business Second Reader : Dr. Yusuf Sidani, Assistant Professor, Business." |
| dc.description | Bibliography : leaves 67-69. |
| dc.description.abstract | Customer Relationship Management (CRM) is a business strategy designed to increase customer retention and increasing profits by gathering information about customers and using it to personalize and add value to the service being offered. With CRM, the ent |
| dc.format.extent | xi, 69 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001129 AUBNO |
| dc.subject.lcsh | Customer relations -- Lebanon -- Management. |
| dc.subject.lcsh | Education, Higher -- Lebanon. |
| dc.title | Customer relationship management (CRM) : application in higher education - by Fady Michel Hocheimy. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business. |
