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Customer relationship management (CRM) : application in higher education - by Fady Michel Hocheimy.

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dc.contributor.author Hocheimy, Fady Michel.
dc.date.accessioned 2012-06-13T07:07:12Z
dc.date.available 2012-06-13T07:07:12Z
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10938/6495
dc.description Project (M.B.A.)--School of Business, AUB, 2003.;"First Reader: Dr. Nadia Shuayto, Assistant Professor, Business Second Reader : Dr. Yusuf Sidani, Assistant Professor, Business."
dc.description Bibliography : leaves 67-69.
dc.description.abstract Customer Relationship Management (CRM) is a business strategy designed to increase customer retention and increasing profits by gathering information about customers and using it to personalize and add value to the service being offered. With CRM, the ent
dc.format.extent xi, 69 leaves : ill. 30 cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:001129 AUBNO
dc.subject.lcsh Customer relations -- Lebanon -- Management.
dc.subject.lcsh Education, Higher -- Lebanon.
dc.title Customer relationship management (CRM) : application in higher education - by Fady Michel Hocheimy.
dc.type Project
dc.contributor.department American University of Beirut. School of Business.


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