In the last three decades, children have been progressively becoming a primary target for marketers. But kids go through several stages of development from toddlers to pre-adolescent to teenagers. In today's world of technology and global media, a new mar
Description:
Project (M.B.A.)--School of Business, AUB, 2004.;"First reader : Dr. Imad Baalbaki, Lecturer, Business Second reader: Dr. Nadia Shuayto, Business."