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Branding for children : evaluating the Lebanese tween market's brand consciousness and its effect on buyer behavior - by Yasmin Mounzer Kayali.
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| dc.contributor.author | Kayali, Yasmin Mounzer. |
| dc.date.accessioned | 2012-06-13T07:08:10Z |
| dc.date.available | 2012-06-13T07:08:10Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6679 |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004.;"First reader : Dr. Imad Baalbaki, Lecturer, Business Second reader: Dr. Nadia Shuayto, Business." |
| dc.description | Bibliography: leaves 73-75. |
| dc.description.abstract | In the last three decades, children have been progressively becoming a primary target for marketers. But kids go through several stages of development from toddlers to pre-adolescent to teenagers. In today's world of technology and global media, a new mar |
| dc.format.extent | xi, 75 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001143 AUBNO |
| dc.subject.lcsh | Advertising and children -- Lebanon. |
| dc.subject.lcsh | Brand choice -- Lebanon. |
| dc.subject.lcsh | Marketing -- Lebanon. |
| dc.title | Branding for children : evaluating the Lebanese tween market's brand consciousness and its effect on buyer behavior - by Yasmin Mounzer Kayali. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business. |
