The end of the 20 century saw the empowerment of children. With this empowerment came great challenges. In the increasing amount of dollars controlled by children, advertisers soon realized a hidden treasure lied. And soon with the help of psychologists,
Description:
Project (M.B.A.)--American University of Beirut, School of Business, 2004.;"First Reader: Dr. Imad Baalbaki, Lecturer, Business Second Reader: Ms Leila Khauli-Hanna, Instructor, Business."
