AUB ScholarWorks
Food advertising to children in Lebanon and its consequences - by Karyl Apkar Akilian.
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| dc.contributor.author | Akilian, Karyl Apkar. |
| dc.date.accessioned | 2012-06-13T07:08:25Z |
| dc.date.available | 2012-06-13T07:08:25Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6726 |
| dc.description | Project (M.B.A.)--American University of Beirut, School of Business, 2004.;"First Reader: Dr. Imad Baalbaki, Lecturer, Business Second Reader: Ms Leila Khauli-Hanna, Instructor, Business." |
| dc.description | Bibliography: leaves 83-90. |
| dc.description.abstract | The end of the 20 century saw the empowerment of children. With this empowerment came great challenges. In the increasing amount of dollars controlled by children, advertisers soon realized a hidden treasure lied. And soon with the help of psychologists, |
| dc.format.extent | xi, 90 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001149 AUBNO |
| dc.subject.lcsh | Television advertising and children -- Lebanon. |
| dc.subject.lcsh | Advertising -- Food. |
| dc.title | Food advertising to children in Lebanon and its consequences - by Karyl Apkar Akilian. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business. |
