Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki

Karaki, Zeinab Najib

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Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki

Karaki, Zeinab Najib

URI: http://hdl.handle.net/10938/7226

Date: 2006

Abstract:

New product development (NPD) is a key contributor to the success of companies i n most markets. Companies that fail to develop new products are exposing themsel ves to great risks. Currently successful products are vulnerable to changing con sumer needs

Description:

Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006.

Bibliography: leaves 146-148.

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Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki

Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki

Abstract:

Description:

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