AUB ScholarWorks
Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki
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| dc.contributor.author | Karaki, Zeinab Najib |
| dc.date.accessioned | 2012-06-13T07:09:57Z |
| dc.date.available | 2012-06-13T07:09:57Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7226 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006. |
| dc.description | Bibliography: leaves 146-148. |
| dc.description.abstract | New product development (NPD) is a key contributor to the success of companies i n most markets. Companies that fail to develop new products are exposing themsel ves to great risks. Currently successful products are vulnerable to changing con sumer needs |
| dc.format.extent | xiii, 148 leaves : col. ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001315 AUBNO |
| dc.subject.lcsh | Food industry and trade -- Lebanon |
| dc.subject.lcsh | New products -- Lebanon -- Development |
| dc.title | Success and failure factors in new product development life cycle empirical investigation from the Lebanese food and beverage industries - by Zeinab Najib Karaki |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
