Product placement has existed for a very long time, and opinions have been quite divergent regarding its efficiency. That is why we see brands that are always p resent in movies (Sony, BMW, Pepsi, etc...), whereas other companies seem to thi nk it is a wa
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2007.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Kuksal, Assistant Professor, Suliman S.
