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The impact of product placement on consumer purchasing behavior - by Serge Bechara Sacre
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| dc.contributor.author | Sacre, Serge Bechara |
| dc.date.accessioned | 2012-06-13T07:11:01Z |
| dc.date.available | 2012-06-13T07:11:01Z |
| dc.date.issued | 2007 |
| dc.identifier.uri | http://hdl.handle.net/10938/7582 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2007.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Kuksal, Assistant Professor, Suliman S. |
| dc.description | Bibliography : leaves 76-79. |
| dc.description.abstract | Product placement has existed for a very long time, and opinions have been quite divergent regarding its efficiency. That is why we see brands that are always p resent in movies (Sony, BMW, Pepsi, etc...), whereas other companies seem to thi nk it is a wa |
| dc.format.extent | x, leaves 79 : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001455 AUBNO |
| dc.subject.lcsh | Consumers -- Attitudes |
| dc.subject.lcsh | Purchasing |
| dc.subject.lcsh | Marketing |
| dc.title | The impact of product placement on consumer purchasing behavior - by Serge Bechara Sacre |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
