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Marketing for healthcare services a field study - by Racha Omar El Hassan

Marketing for healthcare services a field study - by Racha Omar El Hassan

El Hassan, Racha Omar
URI: http://hdl.handle.net/10938/7680
Date: 2008

Abstract:

The study presents an overview of marketing for healthcare services concept by p resenting the emergence and evolution of this concept, the reasons behind it, th e general misconception about it, and the key characteristics that uniquely iden tify healthc

Description:

 
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of B
 
Bibliography : leaves 90-92.
 

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