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| dc.contributor.author | El Hassan, Racha Omar |
| dc.date.accessioned | 2012-06-13T07:11:21Z |
| dc.date.available | 2012-06-13T07:11:21Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7680 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of B |
| dc.description | Bibliography : leaves 90-92. |
| dc.description.abstract | The study presents an overview of marketing for healthcare services concept by p resenting the emergence and evolution of this concept, the reasons behind it, th e general misconception about it, and the key characteristics that uniquely iden tify healthc |
| dc.format.extent | xi, 92 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001496 AUBNO |
| dc.subject.lcsh | Health facilities -- Marketing -- Moral and ethical aspects |
| dc.subject.lcsh | Health facilities -- Lebanon -- Marketing |
| dc.title | Marketing for healthcare services a field study - by Racha Omar El Hassan |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
