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Profile of the Lebanese consumers of luxury brands - by Gina Naji Khoury

Profile of the Lebanese consumers of luxury brands - by Gina Naji Khoury

Khoury, Gina Naji
URI: http://hdl.handle.net/10938/7681
Date: 2008

Abstract:

In light of the relevant literature, a study was conducted to examine the purcha se motives of the Lebanese consumers of luxury brands along with examining their level of materialism and how the latter relates to consumers' purchase motives and personal v

Description:

 
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mohamad-Jamal Zeidan, Professor, Suliman S
 
Bibliography : leaves 122-127.
 

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