JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Khoury, Gina Naji |
| dc.date.accessioned | 2012-06-13T07:11:21Z |
| dc.date.available | 2012-06-13T07:11:21Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7681 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mohamad-Jamal Zeidan, Professor, Suliman S |
| dc.description | Bibliography : leaves 122-127. |
| dc.description.abstract | In light of the relevant literature, a study was conducted to examine the purcha se motives of the Lebanese consumers of luxury brands along with examining their level of materialism and how the latter relates to consumers' purchase motives and personal v |
| dc.format.extent | x, 127 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001497 AUBNO |
| dc.subject.lcsh | Consumers' preferences -- Lebanon |
| dc.subject.lcsh | Consumer behavior -- Lebanon |
| dc.subject.lcsh | Market segmentation -- Lebanon |
| dc.subject.lcsh | Luxuries -- Lebanon |
| dc.title | Profile of the Lebanese consumers of luxury brands - by Gina Naji Khoury |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
