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Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso

Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso

Kanso, Bilal Nassif
URI: http://hdl.handle.net/10938/7750
Date: 2008

Abstract:

A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected f

Description:

 
Thesis (M.S.)--American University of Beirut, Dept. of Nutrition and Food Sciences, 2008.;"Advisor : Dr. Imad Toufeili, Professor , Nutrition and Food Sciences--Member of Committee : Dr. Ammar Olabi, Assistant Professor, Nutrition and Food Sciences--Membe
 
Bibliography : leaves 75-82.
 

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