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Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso

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dc.contributor.author Kanso, Bilal Nassif
dc.date.accessioned 2012-06-13T07:14:06Z
dc.date.available 2012-06-13T07:14:06Z
dc.date.issued 2008
dc.identifier.uri http://hdl.handle.net/10938/7750
dc.description Thesis (M.S.)--American University of Beirut, Dept. of Nutrition and Food Sciences, 2008.;"Advisor : Dr. Imad Toufeili, Professor , Nutrition and Food Sciences--Member of Committee : Dr. Ammar Olabi, Assistant Professor, Nutrition and Food Sciences--Membe
dc.description Bibliography : leaves 75-82.
dc.description.abstract A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected f
dc.format.extent xii, 82 leaves : col. ill. 30 cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification ST:005156 AUBNO
dc.subject.lcsh Consumer behavior -- Lebanon
dc.subject.lcsh Oils and fats, Edible
dc.subject.lcsh Vegetable oils -- Lebanon
dc.subject.lcsh Purchasing -- Lebanon
dc.subject.lcsh Cluster analysis
dc.title Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso
dc.type Thesis
dc.contributor.department American University of Beirut. Faculty of Agricultural and Food Sciences. Department of Nutrition and Food Science


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