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Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso
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| dc.contributor.author | Kanso, Bilal Nassif |
| dc.date.accessioned | 2012-06-13T07:14:06Z |
| dc.date.available | 2012-06-13T07:14:06Z |
| dc.date.issued | 2008 |
| dc.identifier.uri | http://hdl.handle.net/10938/7750 |
| dc.description | Thesis (M.S.)--American University of Beirut, Dept. of Nutrition and Food Sciences, 2008.;"Advisor : Dr. Imad Toufeili, Professor , Nutrition and Food Sciences--Member of Committee : Dr. Ammar Olabi, Assistant Professor, Nutrition and Food Sciences--Membe |
| dc.description | Bibliography : leaves 75-82. |
| dc.description.abstract | A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected f |
| dc.format.extent | xii, 82 leaves : col. ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | ST:005156 AUBNO |
| dc.subject.lcsh | Consumer behavior -- Lebanon |
| dc.subject.lcsh | Oils and fats, Edible |
| dc.subject.lcsh | Vegetable oils -- Lebanon |
| dc.subject.lcsh | Purchasing -- Lebanon |
| dc.subject.lcsh | Cluster analysis |
| dc.title | Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso |
| dc.type | Thesis |
| dc.contributor.department | American University of Beirut. Faculty of Agricultural and Food Sciences. Department of Nutrition and Food Science |
