dc.contributor.author |
Kanso, Bilal Nassif |
dc.date.accessioned |
2012-06-13T07:14:06Z |
dc.date.available |
2012-06-13T07:14:06Z |
dc.date.issued |
2008 |
dc.identifier.uri |
http://hdl.handle.net/10938/7750 |
dc.description |
Thesis (M.S.)--American University of Beirut, Dept. of Nutrition and Food Sciences, 2008.;"Advisor : Dr. Imad Toufeili, Professor , Nutrition and Food Sciences--Member of Committee : Dr. Ammar Olabi, Assistant Professor, Nutrition and Food Sciences--Membe |
dc.description |
Bibliography : leaves 75-82. |
dc.description.abstract |
A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected f |
dc.format.extent |
xii, 82 leaves : col. ill. 30 cm. |
dc.language.iso |
eng |
dc.relation.ispartof |
Theses, Dissertations, and Projects |
dc.subject.classification |
ST:005156 AUBNO |
dc.subject.lcsh |
Consumer behavior -- Lebanon |
dc.subject.lcsh |
Oils and fats, Edible |
dc.subject.lcsh |
Vegetable oils -- Lebanon |
dc.subject.lcsh |
Purchasing -- Lebanon |
dc.subject.lcsh |
Cluster analysis |
dc.title |
Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso |
dc.type |
Thesis |
dc.contributor.department |
American University of Beirut. Faculty of Agricultural and Food Sciences. Department of Nutrition and Food Science |