In light of the relevant literature, a study was conducted to examine the percep tions of the Lebanese consumers of Private Labels of Supermarkets. The findings showed that these consumers do not have a unified perception towards private lab els, but inst
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2009.;"First Reader: Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Imad Zbib, Assistant Professor ,Suliman S.
