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Consumer perception on private labels of hypermarkets in Lebanon - by Chadi Georges Abdo
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| dc.contributor.author | Abdo, Chadi Georges |
| dc.date.accessioned | 2012-06-13T07:14:34Z |
| dc.date.available | 2012-06-13T07:14:34Z |
| dc.date.issued | 2009 |
| dc.identifier.uri | http://hdl.handle.net/10938/7879 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2009.;"First Reader: Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Imad Zbib, Assistant Professor ,Suliman S. |
| dc.description | Bibliography : leaves 84-88. |
| dc.description.abstract | In light of the relevant literature, a study was conducted to examine the percep tions of the Lebanese consumers of Private Labels of Supermarkets. The findings showed that these consumers do not have a unified perception towards private lab els, but inst |
| dc.format.extent | ix, 88 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001519 AUBNO |
| dc.subject.lcsh | House brands -- Lebanon |
| dc.subject.lcsh | Consumers -- Lebanon -- Attitudes |
| dc.title | Consumer perception on private labels of hypermarkets in Lebanon - by Chadi Georges Abdo |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
