Companies are increasingly depending on creativity at the workplace in order to maintain prosperity and gain competitive advantage. In the last decade or so, th ere was a shift in the outlook towards corporate creativity, where it became ack nowledged tha
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2009;"First Reader : Dr. Yusuf Sidani, Associate Professor, Suliman S. Olayan School of Business --Second Reader : Dr. Dima Jamali, Associate Professor, Suliman S. Olay
