Brand equity has become as necessary for locations as it is for companies. Foreign direct investment (FDI), tourism and export revenues, and access to foreign markets can be heavily impacted by the ability to be known and esteemed. During the previous two
Description:
Thesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2010.;"Advisor : Dr. Jad Melki, Assistant Professor, Journalism and Media Studies--Member of Committee : Dr. Nabil Dajani, Professor, Media Studies--Member of Commit
