AUB ScholarWorks
Branding Dubai global perceptions of a 21st century Emirate - by William Daniel Coombe
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| dc.contributor.author | Coombe, William Daniel |
| dc.date.accessioned | 2012-06-13T07:31:57Z |
| dc.date.available | 2012-06-13T07:31:57Z |
| dc.date.issued | 2010 |
| dc.identifier.uri | http://hdl.handle.net/10938/8424 |
| dc.description | Thesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2010.;"Advisor : Dr. Jad Melki, Assistant Professor, Journalism and Media Studies--Member of Committee : Dr. Nabil Dajani, Professor, Media Studies--Member of Commit |
| dc.description | Bibliography : leaves 71-78. |
| dc.description.abstract | Brand equity has become as necessary for locations as it is for companies. Foreign direct investment (FDI), tourism and export revenues, and access to foreign markets can be heavily impacted by the ability to be known and esteemed. During the previous two |
| dc.format.extent | xi, 89 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | T:005357 AUBNO |
| dc.subject.lcsh | Place marketing -- United Arab Emirates -- Dubai -- Case studies |
| dc.subject.lcsh | Tourism -- United Arab Emirates -- Dubai -- Marketing -- Case studies |
| dc.title | Branding Dubai global perceptions of a 21st century Emirate - by William Daniel Coombe |
| dc.type | Thesis |
| dc.contributor.department | American University of Beirut. Faculty of Arts and Sciences. Center for Arab and Middle Eastern Studies |
