Switching behavior has been studied in many industries and has been found to be influenced by various factors. Some of these factors are under one's control such as service quality failures, satisfaction, and attitude toward switching. Others were not und
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Maya Farah, Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Dr. Yusuf Sidani, Associate Professor, Suliman S. Olay
