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Switching behavior in the banking industry an application of the theory of planned behavior - by Darine Ahmad Itani
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| dc.contributor.author | Itani, Darine Ahmad |
| dc.date.accessioned | 2012-06-13T07:35:10Z |
| dc.date.available | 2012-06-13T07:35:10Z |
| dc.date.issued | 2010 |
| dc.identifier.uri | http://hdl.handle.net/10938/8560 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Maya Farah, Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Dr. Yusuf Sidani, Associate Professor, Suliman S. Olay |
| dc.description | Bibliography : leaves 114-122. |
| dc.description.abstract | Switching behavior has been studied in many industries and has been found to be influenced by various factors. Some of these factors are under one's control such as service quality failures, satisfaction, and attitude toward switching. Others were not und |
| dc.format.extent | xi, 122 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001581 AUBNO |
| dc.subject.lcsh | Banks and banking -- Customer services |
| dc.subject.lcsh | Customer satisfaction |
| dc.title | Switching behavior in the banking industry an application of the theory of planned behavior - by Darine Ahmad Itani |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
