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Consumers' perceptions of chocolate brands in the Lebanese market and the role of intrinsic and extrinsic cues - by Hani Mohamad-Fawaz Hmaidan

Consumers' perceptions of chocolate brands in the Lebanese market and the role of intrinsic and extrinsic cues - by Hani Mohamad-Fawaz Hmaidan

Hmaidan, Hani Mohamad-Fawaz
URI: http://hdl.handle.net/10938/8576
Date: 2010

Abstract:

Chocolate is a hedonic low involvement product where the main factor for selection or preference is intrinsic. With the heavy presence of Western brands along with the Turkish and Arab brands, consumers have a wide choice for chocolate selection.--This st

Description:

 
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Imad Baalbaki, Visiting Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Mrs. Annelie Moukaddem, Instructor, Suliman
 
Bibliography : leaves 80-82.
 

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