| dc.contributor.author |
Hmaidan, Hani Mohamad-Fawaz |
| dc.date.accessioned |
2012-06-13T07:35:13Z |
| dc.date.available |
2012-06-13T07:35:13Z |
| dc.date.issued |
2010 |
| dc.identifier.uri |
http://hdl.handle.net/10938/8576 |
| dc.description |
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Imad Baalbaki, Visiting Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Mrs. Annelie Moukaddem, Instructor, Suliman |
| dc.description |
Bibliography : leaves 80-82. |
| dc.description.abstract |
Chocolate is a hedonic low involvement product where the main factor for selection or preference is intrinsic. With the heavy presence of Western brands along with the Turkish and Arab brands, consumers have a wide choice for chocolate selection.--This st |
| dc.format.extent |
xii, 82 leaves : col. ill. 30 cm. |
| dc.language.iso |
eng |
| dc.relation.ispartof |
Theses, Dissertations, and Projects |
| dc.subject.classification |
Pj:001598 AUBNO |
| dc.subject.lcsh |
Chocolate industry -- Lebanon |
| dc.subject.lcsh |
Consumers' preferences -- Lebanon |
| dc.subject.lcsh |
Brand choice -- Lebanon |
| dc.subject.lcsh |
Markets -- Lebanon |
| dc.title |
Consumers' perceptions of chocolate brands in the Lebanese market and the role of intrinsic and extrinsic cues - by Hani Mohamad-Fawaz Hmaidan |
| dc.type |
Project |
| dc.contributor.department |
American University of Beirut. Suliman S. Olayan School of Business |