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Corporate social responsibility (CSR) is this what Lebanese consumers want?

Corporate social responsibility (CSR) is this what Lebanese consumers want?

Haidar, Farah Ezzat
URI: http://hdl.handle.net/10938/8600
Date: 2011

Abstract:

Purpose - Corporate social responsibility (CSR) is a hot subject lately across the globe, and has gained a lot of attention lately in the Middle East. The purpose of this paper is to study CSR from a consumer perspective, through trying to define and test

Description:

 
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan school of Business, 2011.;"First Reader : Dr. Dima Jamali, Associate Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Imad Baalbaki, Assistant Vice President, Developme
 
Bibliography : leaves 78-82.
 

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