Relying on local trade journals, original case studies of Lebanese brands and personal interviews of practitioners of social media working with or for advertising agencies in the country, this study aims to understand how social media has impacted adverti
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2011.;"First Reader : Dr. Imad Baalbaki, Associate Vice President for Development, Suliman S. Olayan School of Business Second Reader : Mrs. Leila Khauli-Hanna, Instr
Includes bibliographical references (leaves 63-69)
