AUB ScholarWorks
The audience and the advertiser : measuring the impact of social media in Lebanon - by Gehad Subhi Al-Hadidi.
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Al-Hadidi, Gehad Subhi. |
| dc.date.accessioned | 2012-06-13T07:35:40Z |
| dc.date.available | 2012-06-13T07:35:40Z |
| dc.date.issued | 2011 |
| dc.identifier.uri | http://hdl.handle.net/10938/8709 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2011.;"First Reader : Dr. Imad Baalbaki, Associate Vice President for Development, Suliman S. Olayan School of Business Second Reader : Mrs. Leila Khauli-Hanna, Instr |
| dc.description | Includes bibliographical references (leaves 63-69) |
| dc.description.abstract | Relying on local trade journals, original case studies of Lebanese brands and personal interviews of practitioners of social media working with or for advertising agencies in the country, this study aims to understand how social media has impacted adverti |
| dc.format.extent | ix, 69 leaves : ill. 30cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001668 AUBNO |
| dc.subject.lcsh | Social media -- Economic aspects -- Lebanon. |
| dc.subject.lcsh | Advertising agencies -- Lebanon. |
| dc.subject.lcsh | Internet marketing -- Lebanon. |
| dc.subject.lcsh | Internet advertising -- Lebanon. |
| dc.title | The audience and the advertiser : measuring the impact of social media in Lebanon - by Gehad Subhi Al-Hadidi. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business. |
