Traditional media is a direct one-way conversation, addressed by a company to consumers or to the public, whereas Social Media allows for a real, fair and unconstrained two-way conversation between the company and… the world! This is why it is no surprise
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2011.;"First Reader : Dr. Imad Baalbaki, Lecturer, Suliman S. Olayan School of Business Second Reader : Dr. Mehmet Koksal, Assistant Professor, Suliman S. Olayan Schoo
Includes bibliographical references (leaves 59-61)
