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Pull marketing and social media : the new recipe for full- fledged marketing - by Sahar Mahmoud Fares Ghandour.
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| dc.contributor.author | Ghandour, Sahar Mahmoud Fares. |
| dc.date.accessioned | 2012-06-13T07:35:45Z |
| dc.date.available | 2012-06-13T07:35:45Z |
| dc.date.issued | 2011 |
| dc.identifier.uri | http://hdl.handle.net/10938/8750 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2011.;"First Reader : Dr. Imad Baalbaki, Lecturer, Suliman S. Olayan School of Business Second Reader : Dr. Mehmet Koksal, Assistant Professor, Suliman S. Olayan Schoo |
| dc.description | Includes bibliographical references (leaves 59-61) |
| dc.description.abstract | Traditional media is a direct one-way conversation, addressed by a company to consumers or to the public, whereas Social Media allows for a real, fair and unconstrained two-way conversation between the company and… the world! This is why it is no surprise |
| dc.format.extent | x, 61 leaves : ill. (some col.) 30cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001646 AUBNO |
| dc.subject.lcsh | Social media -- Marketing. |
| dc.subject.lcsh | Communication in marketing. |
| dc.subject.lcsh | Internet marketing. |
| dc.title | Pull marketing and social media : the new recipe for full- fledged marketing - by Sahar Mahmoud Fares Ghandour. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business. |
