Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast pa
Description:
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2012.;"First Reader : Dr. Imad Baalbaki, Assistant Vice President for Development, Suliman S. Olayan School of Business Second Reader : Mrs. Leila Khauli-Hanna, Instr
Includes bibliographical references (leaves 76-78)
