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Media multi-taskers taking organizations into a new multimedia planning approach - by Hussein-Karim Ahmed-Fawzi Merhi.
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| dc.contributor.author | Merhi, Hussein-Karim Ahmed-Fawzi. |
| dc.date.accessioned | 2012-06-13T07:35:56Z |
| dc.date.available | 2012-06-13T07:35:56Z |
| dc.date.issued | 2012 |
| dc.identifier.uri | http://hdl.handle.net/10938/8809 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2012.;"First Reader : Dr. Imad Baalbaki, Assistant Vice President for Development, Suliman S. Olayan School of Business Second Reader : Mrs. Leila Khauli-Hanna, Instr |
| dc.description | Includes bibliographical references (leaves 76-78) |
| dc.description.abstract | Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast pa |
| dc.format.extent | xi, 78 leaves : col.ill. 30cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001675 AUBNO |
| dc.subject.lcsh | Mass media -- Lebanon -- Marketing. |
| dc.subject.lcsh | Consumer behavior -- Lebanon. |
| dc.subject.lcsh | Consumers' preferences -- Lebanon. |
| dc.subject.lcsh | Marketing -- Lebanon. |
| dc.subject.lcsh | Purchasing -- Lebanon. |
| dc.title | Media multi-taskers taking organizations into a new multimedia planning approach - by Hussein-Karim Ahmed-Fawzi Merhi. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business. |
